Tag Archives: legislation

Telemarketing – The Legal Issues

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Before embarking on a telemarketing campaign there are some important legal issues to be aware of.

First, you should make sure that anyone you call is not registered with the Telephone Preference Service (TPS). In 1999 Government legislation was brought in and subsequently replaced by the Privacy and Electronic Communications (EC) stating that it is unlawful to make unsolicited direct marketing phone calls to individuals if they have previously indicated that they do not wish to receive these types of calls…

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The same rules apply for business-to-business marketing calls. The Corporate Telephone Preference Service (CTPS) is the opt out register where companies can choose not to receive any unsolicited marketing calls to the company as a whole or certain numbers within the company.

However, companies have tended to avoid registering at the CTPS as it can lead to missing hearing about opportunities that may have been beneficial for business.