There are few things that will shut down a conversation early on than asking a question with a yes or no answer. For example, if you’re trying to sell golf shoes over the phone, you may be tempted to ask ‘Do you need a new pair of golf shoes?’. But what happens if that person responds with a yes or a ‘no’? Instead, try using open-ended questions.
Do you use open-ended questions?
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It’s easy to make the assumption that just because you’re speaking over the telephone, your mannerisms don’t make a difference. But actually, quite the reverse is true. Regardless of what your aims are in a phone conversation, actually if you put a smile on your face when you talk is an excellent way of creating a comfortable, friendly atmosphere.
Have a smile on your face when you're cold calling
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Do You Show Empathy On The Phone?
How good are your empathy skills? Being able to put yourself in the shoes of the person on the other end of the phone is a real talent, and it’s one that can give your business a real boost. In the context of either customer service or lead generation, being empathetic helps in many ways: it makes the other person feel comfortable, feel listened-to, and be more likely to make the right decision. This is especially true when you’re presenting a business idea, or sales pitch, to a potential client over the phone.
Do you show empathy on the phone?
Is Failing to Prepare Actually Preparing to Fail?
In many aspects of life we’re taught that being prepared is vital – and for good reason. What happens if a customer or prospect calls and asks a question that your staff simply can’t answer? Simple – that customer takes their business elsewhere.
Are you prepared?
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- Its an excellent way to get your company’s name into the minds of other businesses that may need your services.
- Target your audience, communicate directly with your potential customers and decision makers selling your features, benefits and USP’s (Unique Selling Points) - enjoy a ‘candid audience’.
- Create brand awareness which will naturally increase your bottom line.
- Benefit from a higher number of qualified leads
- More direct enquiries
- Better Relationships with the businesses you contact daily (customer care)
These facts alone make it one of the most flexible solutions for promoting your company to other like-minded businesses – and making the sales that will make you a success ! If you’ve never considered it before for one reason or another, now might be the time to give it a go.