In a world that revolves around the internet for both business and social pursuits, it’s no surprise that a few people would suggest that telemarketing is ‘dead’. But in reality, nothing could be further from the truth. In fact, many companies are now learning that selling over the phone is quicker, easier, and more cost-effective than online advertising. The reason for this is simple: people respond better when they speak directly to a person. The internet is a great tool, but a flashing banner ad will never take the place of a real living breathing person who can respond to questions and concerns instantly. Telemarketing allows the prospective customer to feel comfortable in their purchase – and have any of their concerns addressed there and then.